Privacy

How we handle your data.

Last updated 14 October 2026

Who we are

Futurescale Ltd (“we”, “us”) is the controller of any personal data you give us through this website. You can reach us through the contact page.

What we collect, and why

When you start a brief, we ask for your name, work email, brand, website and a short description of what you’re working on. We use it to reply to you and to decide whether we’re the right fit. The lawful basis is our legitimate interest in responding to enquiries, and, if we go on to work together, the steps needed to enter into a contract with you.

We don’t buy lists, we don’t add you to a newsletter without asking, and we don’t sell or share your details with anyone for their own marketing.

Tools we use

The brief form is provided by Tally (Tally B.V., Belgium). Your answers are stored by Tally and forwarded to us by email. Tally’s own privacy notice is attally.so.

The site is hosted by Vercel. Vercel processes standard server logs (IP address, browser, pages requested) to serve the site securely.

Cookies and analytics

We use two analytics tools to understand how the site is used, so we can improve it.

Vercel Web Analytics counts page views without cookies and without tracking you across sites or building a profile of you. Because it sets no cookies and doesn’t identify individuals, it runs on every visit and needs no consent.

Google Analytics 4 gives us a fuller picture of how people move through the site. It is provided by Google (Google Ireland Ltd) and we run it with Google Consent Mode. Until you accept in the cookie banner, it sets no cookies and doesn’t identify you — it sends only anonymous, cookieless measurement. If you accept, it sets cookies and gives us the fuller picture; if you decline, it stays in the cookieless mode. You can change your mind by clearing this site’s data in your browser, which brings the banner back. We ask Google to anonymise your IP address. Google’s own privacy notice is atpolicies.google.com.

How long we keep it

Enquiries we don’t take forward are deleted within twelve months. If we work together, we keep what’s needed for the engagement and our legal and accounting obligations, then delete it.

Your rights

You can ask us for a copy of the personal data we hold about you, ask us to correct or delete it, or object to how we use it. Contact us through the contact page and we’ll respond within a month. If you’re not happy with our answer you can complain to the Information Commissioner’s Office at ico.org.uk.